Vitals SmartShopper Privacy Policy

This Privacy Policy is effective as of February 17, 2017.

We at MDx Medical, Inc., together with our related, affiliated and/or subsidiary companies (“MDx,” “Vitals,” “We,” “Us,” or “Our”) have created this privacy policy (this “Privacy Policy”) because we know that you care about how information you provide to us is used and shared. This Privacy Policy relates to the information collection and use practices of Vitals in connection with the Vitals SmartShopper application (collectively, the “Products and Services”), which are made available to you through a variety of platforms, including, but not limited to, (the “Website”) and our mobile app, which is accessible through tablets, cell phones, and other devices (the “App”). The Website and the App are collectively referred to as the “Platform.” This Privacy Policy is subject to our terms of use (“Terms of Use”) which are incorporated herein by reference (available at


For convenience, the words “User,” “You” and “Your” as used in this Privacy Policy refer to all users of the Platform, including, without limitation, anyone that accesses or visits the Platform (including those that view only publicly-available content), and individuals who have signed up to use our Products and Services. By (i) visiting our Platform, or (ii) by signing up, accessing, and/or using the Platform, You agree to the terms of this Privacy Policy and the accompanying Terms of Use. Capitalized terms not defined in this Privacy Policy shall have the meaning set forth in the Terms of Use.


Please note that this Privacy Policy may change from time to time. Vitals will post any changes on this page. We encourage You to check back and review this Privacy Policy periodically for any updates or modifications. Your continued use of the Platform will be deemed acceptance of the updated Privacy Policy.

If You have any additional questions or concerns about this Privacy Policy, please contact us at:


Attn: Senior VP, Legal and Compliance

160 Chubb Avenue

Lyndhurst, NJ 07071

Email address : :


In the course of operating the Platform, Vitals will collect (and/or receive) the following types of information. You authorize us to collect and/or receive such information.

1. Personal Information

For the purposes of this Privacy Policy, “Personal Information” is information that (i) You voluntarily provide to Us or is obtained by Us through Your Use of the Platform, and (ii) that personally identifies You. Personal Information includes, but is not limited to, Your name, email or other address, fax number, mailing address, business address, phone number, billing and payment information, your Health Plan (as defined in the Terms of Use) member identification number, and other data that can be used to personally identify or contact You. If You decide to utilize any of the Products and Services, including, for example performing a search of Healthcare Providers (defined below) in your Health Plan’s network and where available, scheduling an appointment with a physician, healthcare facility, psychologist, long-term care facility, hospitals, surgery center, and other providers of healthcare services (“Healthcare Provider”) through the Platform, Your Personal Information may also contain sensitive personal information, including any confidential health information (such as your reason for scheduling the provider appointment) that You voluntarily provide.

Vitals may obtain, collect, retain, store or otherwise maintain Your Personal Information from the following sources:

You can decline to provide Your Personal Information to Us by not engaging in the activities described above, such as by not registering or creating a SmartShopper Account on the Platform or by not using the Products and Services. If you decline to submit Personal Information, Vitals may not be able to or may choose not to provide to You some or all of its Products and Services. Accordingly, You can determine to a large extent what Personal Information You wish to provide to Us. If you do not want your Health Plan to provide Personal Information to Vitals, you must make a request to your Health Plan.

2. Other Information

In addition to the Personal Information, we may collect and/or receive additional Information (collectively, the “Other Information”). Such Other Information may include:

a. From Your Activity. Vitals also collects non-personally identifiable server-log information relating to its Users. This information may include, but is not limited to, (i) Your SmartShopper account activity, including storage usage, number of log-ins, data displayed or selected, including user interface elements, links, etc; (ii) Your web or mobile application request, Internet Protocol address (“IP address”), the location of your computer (through the IP address), browser type, browser language, browser programming language, computer or mobile device type, the date and time of your request, date and time of access, and one or more cookies that may uniquely identify your browser and referrer Uniform Resource Locator (“URL”): None of this information alone enables Vitals to personally identify or contact You.

b. From Cookies. When You visit the Platform, We send to Your computer and/or Your mobile device (such as a smartphone), one or more cookies, which are small files containing a string of characters. A cookie, among other things, uniquely identifies Your browser or Your mobile device, as applicable, and allows Vitals to “remember” Your mobile device and/or Your activities on the Platform. Vitals uses cookies to uniquely identify computers and mobile devices of Users of the Platform. No Personal Information is collected or stored in these cookies. We use cookies to improve the quality of the Products and Services. Most browsers and mobile devices are initially set up to accept cookies but You can reset Your browser or the settings on Your mobile device to reject all cookies. Some browsers also can be set to indicate when a cookie is being sent. Please note that some features of our Platform may not function properly, if Your computer or mobile device is set to reject all cookies.


Vitals only uses Your Personal Information, PHI, Smart Shopper Information and the Other Information (collectively, the “Information”) for the purposes and in the manner described in this Privacy Policy. Specifically, You explicitly consent to Vitals use of Your Information for:

You also authorize us to use and/or share Information as described below:

We may share Your Information with employees, contractors and agents of Vitals who need to know such Information for performing their duties with respect to the purposes set forth in this section. These individuals and/ or entities are bound by confidentiality obligations similar to those set forth herein.

We may disclose Your Registration Information to certain third parties in connection with the various programs, tools and services that are provided through the Platform.

We may employ third parties to perform services on Our behalf. Examples may include services to improve our Platform, marketing, advertising, compliance and promotional efforts and to facilitate transactions. These third parties will have access to Your Information only as necessary to perform their services, and they may not use Your Information for any other purpose.

We may share some or all of your Information with any of our parent companies, subsidiaries, joint ventures, or other companies under common control with us.

As we develop our businesses, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, sale of assets, dissolution, or similar event, the Information may be part of the transferred assets.

We may disclose Your Information, including Personal Information, to government authorities, and to other third parties when compelled to do so by government authorities, at our discretion, or otherwise as required by law, including but not limited to in response to court orders and subpoenas. We also may disclose Your Information when we have reason to believe that someone is or may be causing injury to or interference with our rights or property, other Users of the Platform, or anyone else that could be harmed by such activities.

Aggregated Non-Personal Information

We may disclose Aggregated Non-Personal Information to third parties, including third-party content providers, paid advertisers and licensees of the Products and Services without prior notice to You. For the purposes of this Privacy Policy, “Aggregated Non-Personal Information” is information about some or all of the Users of the Products and Services, but unlike Personal Information, does not reflect or reference an individually identifiable User. Aggregated Non-Personal Information may be formed from Personal Information, but any of the Personal Information used to form the Aggregated Non-Personal Information has been processed to no longer reflect or reference an individually identifiable User.


This Privacy Policy only applies to the Platform and the Products and Services made available through the Platform. This Privacy Policy does not apply to any other websites or mobile applications, including those that may link to or from any part of the Platform or those from which you may be able to download or launch the Platform. (collectively, the “External Sites”). Vitals does not endorse and is not responsible for the maintenance or content of any linked External Sites. These External Sites may have their own privacy policies and terms of use, which We encourage You to read. You should contact these External Sites directly if You have any questions about their use of Your information. Vitals is not responsible for any use of Your information, including Your Personal Information, when You use or visit such third party websites, mobile applications and services.


We take reasonable and appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of Your Information, including Personal Information stored or maintained on our servers and other systems. These measures include internal reviews of Vitals’ data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to servers and systems where Vitals stores personal data.

However, no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, We cannot guaranty the security of Your Information, including Personal Information.


Vitals processes Personal Information only for the purposes for which it was collected and in accordance with this Privacy Policy. Vitals though, must depend on You and our other Users to provide, accurate, complete and current Personal Information and to update or correct their Personal Information whenever necessary. Vitals does not and cannot monitor or pre-screen the Personal Information that You provide for accuracy and completeness but takes reasonable steps to ensure that We accurately process and maintain the Personal Information that You provide.


Information You Provide When Registering For a SmartShopper Account

You may change or update the e-mail address and password that You provided when You registered for Your SmartShopper Account via the “settings” or “account settings” section of such account. If You registered separately for an account on both the Website and the App, changes or updates to registration information should be made separately on each account. You may terminate Your SmartShopper Account by sending an e-mail with your account termination request to

Information You Store or Access When Using the Products and Services

When you use the Products and Services, We make good faith efforts to provide You with access to Your Personal Information. You may organize or delete or change certain of the information that is entered or uploaded into Your SmartShopper Account via the section of Your account where the information is located. Where applicable, We ask individual Users to identify themselves and the information requested to be accessed, corrected or removed before processing such requests, and We may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardize the privacy of others, or would be extremely impractical (for instance, requests concerning information residing on backup tapes), or for which access is not otherwise required. In any case, where We provide information access and correction, We provide this service free of charge, except if doing so would require a disproportionate effort. If you have any questions or want more information about accessing or updating Your Personal Information, please contact Vitals by e-mail to

All deletions, changes or updates that you make to Your Personal Information and account termination requests will take effect after We receive and process Your e-mail termination request. Except for deleted information that was stored exclusively on Your mobile device, residual copies of the deleted information, may remain in perpetuity in backup systems.

Deleting the App from Your mobile device will not terminate Your SmartShopper Account but will delete any information that You stored through the App by means of taking a photograph with Your mobile device (“Stored Photographic Information”). Terminating Your SmartShopper Account will not delete Stored Photographic Information unless You also delete the App from Your mobile device.

Please note though that according to the Terms of Use, Your Submissions to the Platform should not include any “personally identifiable information (other than the name of the Healthcare Providers being reviewed).” This Privacy Policy does not apply to any Personal Information that You may nevertheless include in your Submissions and You may not be able to change or update any such Personal Information included in Your Submissions.


We do not knowingly collect Personal Information from children under the age of 13 through the Platform. If you are under 13, please do not give us any Personal Information. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children to never provide Personal Information through any website without their permission. If you have reason to believe that a child under the age of 13 has provided Personal Information to us, please contact us, and we will endeavor to delete that information from our databases.


Please direct any questions or concerns regarding this Privacy Policy or Vitals’ treatment of Personal Information by contacting Us at the following address:


Attn: Senior VP, Legal and Compliance

160 Chubb Avenue

Lyndhurst, NJ 07071

Email address

When Vitals receives formal written complaints at this address, its policy is to contact the complaining User regarding his or her concerns. Vitals will cooperate with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of Personal Information that cannot be resolved between an individual and Vitals.


The Platform is operated in the United States. If you are located outside of the United States, please be aware that any information you provide to us will be transferred to the United States. By providing us with any information through the Platform, you consent to this transfer and our use of such information in accordance with this Privacy Policy.

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